About the association

In the heart of Israel’s western Negev – a region shaped by decades of creativity, community, and growth, alongside unimaginable challenges – an inspiring initiative took root, deeply grounded in the local reality.
Masa Ishi was founded on the belief that every person has a story and that personal narratives can drive change, strengthen communities, and offer hope.
We accompany the region’s residents—individuals, families, and communities—through a process of expression, documentation, and personal reflection.
Through podcasts, personal essays, photography, and other initiatives, we illuminate past and present experiences and help give them a voice.
Born out of a real and urgent need within the community, Masa Ishi was established to help address more than two decades of ongoing security threats—and, most significantly, the trauma of October 7 and its far-reaching consequences.
We provide a safe, professional, and compassionate space where individuals can process their experiences, rebuild strength, and begin a renewed, empowering personal journey.
Our team comprises experienced professionals with deep roots in the western Negev and the Gaza border communities.
They possess an intimate understanding of the region’s history, needs, and unique challenges, enabling them to work with sensitivity, insight, and a long-term commitment to the complex realities on the ground.
If you wish to support our mission and help us continue this important work, you are welcome to make a donation.

Bank details:
Beneficiary: Masa Ishi (R.A.)
Bank: The First International Bank of Israel LTD.
Branch: Savyon
Branch Address: Savyon, 33 Hanof St.
Swift Code: FIRBILITXXX
Iban: IL 080310380000000330892

Text

It

It’s been over a month now that I’ve been searching for you.
Over a month that I’ve been searching for you.
Over a month that it hurts just to breathe.
Over a month without you here to hug me, to call me “Mami,” to simply be my Abush.
That moment when everything was lost, Dad –
that moment when your eyes could no longer see…
that moment when doubt became certainty.
More than a month has passed.
But it doesn’t feel like just a month.

למאמר המלא >>
Beyond Fear: Danit Cohen – A Story of Volunteerism and Determination

Beyond Fear: Danit Cohen – A Story of Volunteerism and Determination
In Sderot, a city battered by relentless rocket fire over the past two decades, the story of Danit Cohen, a native daughter, stands out.
For years, Cohen lived under the constant shadow of fear. Yet instead of giving in, she turned fear into a driving force for nonstop action and selfless volunteerism.
“In the past, when the sirens went off, I was always the first to evacuate,” she says.
But on October 8, she made a different choice.

למאמר המלא >>
The school week is behind him

Sounds of Healing, Sounds of War
A few weeks after the COVID-19 pandemic broke out, Amir Segal, 31, a musician from New York’s jazz scene, returned to Israel. Several months later, he enrolled in the Communications Department at Sapir College.
During his studies, he spent nearly two years living in Kibbutz Mefalsim in the Western Negev, a period in which he recovered from serious health issues.
The text that follows offers an authentic glimpse into his experience — a stream of third-person reflections, written in a style that helped him process his time in the kibbutz.

למאמר המלא >>

video

Ofri, Ben Amo Argaman, who grew up in Kibbutz Bror Hayil in the Gaza envelope (in the Western Negev), on the significance of the area where she grew up for her

Life in the Gaza Envelope in the Western Negev, Before and After October 7th – Muli Bentman in conversation with Ayelet Kazir, a member of Kibbutz Kfar Aza, who lost her husband, David (Katzko) Hazir, in the events of October 7th. The event was held under the auspices of the Deutsch-Israelische Gesellschaft (DIG) AG Bonn.

Association Members and Production & Content Team

Dr. Orly Soker

Director and Board member

She was a researcher and lecturer at Sapir Academi College, specializing in communication, journalism, and radio. Within the Department of Communication at Sapir Academic College, she held various positions, including Head of the Multimedia Track, Head of the Radio Track, and Chair of the Department of Communication. Previously, Soker led the education programs at the Mount Herzl Educational Center, affiliated with the Jewish Agency, and directed the Department of Education and Society Programs at the Rabin Center. Soker is also recognized for her contributions as a social activist.

 

Dr. Muli Bentman

Director and board member

He is a Researcher and Lecturer at Sapir Academic College, with expertise in the democracy crisis, political communication, and political thought. He has led a joint project with the University of Bremen in Germany for seven years, focusing on life in the Gaza Envelope area, center-periphery relations, and inclusion and exclusion issues. Bentman developed educational and societal programs at the Rabin Center and a Technological Education Center. He was an Assistant Research Coordinator at the Israel Democracy Institute in the Knesset committees.

 

 

Elya Kazir Gendelev

Project Manager and Association member

Kazir holds a B.A. degree in communication from the Department of Communication at Sapir College, where she specialized in radio and podcasting and served on the staff of the educational radio station ‘Kol HaNegev.’ She also worked as the chief producer in the culture and entertainment department at Ynet. She was born and raised in Kibbutz Kfar Aza in the Gaza Envelope and studied at the Sha’ar Hanegev school in that area. Kazir’s family resided in Kibbutz Kfar Aza until October 7, when Hamas terrorists murdered her father, David (Katzko) Kazir.

 

 

Amir Segal

Content Manager and Association member

He holds a B.A. in music from the New School’s School of Jazz in New York. He also hold a B.A. degree from the Communication Department at Sapir College, specializing in Digital Journalism. Currently, Segal combines his two areas of expertise: he serves as a content editor at the Public Broadcasting Corporation and coordinates the digital magazine “Spirala” at Sapir College. Additionally, he teaches Music. During his studies, Segal resided in Kibbutz Mefalsim in the Gaza Envelope within the Western Negev.

 

 

 

Ilan IzhayekI

Association member

He is a Senior Editor at the Yedioth Ahronoth Media Grup, publisher of Ynet, the Israeli leading online news destination. Itzhayek manages and facilitates training programs in digital journalism in collaboration with community and societal organizations. A pioneer of online content in the country, Itzhayek was one of the founders of Ynet and its channels and served for about a decade as the deputy editor-in-chief. He is also a member of the judging panel of Local Testimony, the most prestigious Israeli museum-based photojournalism exhibition, and a faculty member in the Communication Department at Sapir College, heading the Digital Journalism track.

 

Nettanel Slyomovics

Association member

He is a senior commentator on American politics, society, and culture in Haaretz newspaper. Slyomovics Holds a master’s degree in general history, specializing in American Studies from Tel Aviv University. Slyomovics is a faculty member in the Department of Communication at the University of Haifa, where he teaches all journalism subjects and edits the Container Project of the Communication Department. Previously, he served as the head of the journalism track at Sapir Academic College’s Department of Communication.

Rami Shani

Association member

He serves as a correspondent for the IDF’s Galei Tzahal in Israel’s southern district and as a producer and host of the What Happens Tomorrow podcast. His expertise extends to developing and instructing on radio and podcasts. Shani has facilitated workshops for various organizations. He actively volunteers in civic assistance groups. On October 7, Shani saved numerous attendees at the Nova Festival in Gaza Envelope in the Western Negev.

 

Yahaloma Zchut

Association member

She holds Master’s degrees with Honors in Public Policy from Sapir College and Jewish Culture and Israeli Leadership from the Schechter Institute. She founded and managed the Urban Resilience Center in Ofakim during Operation Pillar of Defense and Operation Protective Edge. Zchut is the CEO of the Community Resilience Ofakim Association. Since October 7th, 2023, she has launched and led projects to rehabilitate and empower Ofakim’s residents, focusing mainly on victims and their families.

Shir Bader

Content Writer & Editor

Experienced content writer and editor with a background in the media industry. Skilled in writing press releases, creating engaging content, and managing information. Wrote and edited for Spirala magazine and led initiatives aimed at promoting academic content and future-oriented thinking among high school students. Holds a B.A. in Communications from Sapir College, with a specialization in digital journalism.

 

Tomer Fisher

Soundtrack composer

A man of words and melodies. He holds a Bachelor’s degree from the Department of Communication at Sapir Academic College. He is a columnist, creator, music editor, and radio broadcaster. He participated in the “Creating in the Negev” project by the Rimon School and the Miraz Foundation, and in 2018, he released his first solo album. The jingle for the podcasts is from the song “Autumn Winds,”  featured on this album (arranged and produced by Uzi Katz).

 

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